Average weekly X/Twitter brand posts 2022, by vertical
In 2022, leading media brands posted 70.2 times per week on X (formerly known as Twitter), well above the median across all examined industries. By comparison, fashion brands on X/Twitter generated an average of 0.9 tweets on a weekly basis. Retail brands tweeted two times per week on average, whilst influencers published posts around 3.4 times per week.