Twitter brand post engagement 2022, by vertical

Average engagement rate with brand posts on Twitter in 2022, by vertical

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Release date

February 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2021, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 5,000 as of the same date."

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