This statistic displays total lost revenue due to use of ad blocking software in Europe in 2017, broken down by country. In the United Kingdom (UK), it was estimated that 3.9 billion U.S. dollars of revenue were lost in 2017. Germany and France had the second and third highest estimated losses at 1.3 billion and 829 million U.S. dollars, respectively.
Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars)
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OnAudience. (October 11, 2017). Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars) [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/
OnAudience. "Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars)." Chart. October 11, 2017. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/
OnAudience. (2017). Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/
OnAudience. "Estimated Total Lost Revenue from Ad Blocking in Europe in 2017, by Country (in Million U.S. Dollars)." Statista, Statista Inc., 11 Oct 2017, https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/
OnAudience, Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars) Statista, https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/ (last visited April 20, 2024)
Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars) [Graph], OnAudience, October 11, 2017. [Online]. Available: https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/