IBA Canada: internet users familiar with online data collection/usage 2016, by age
This statistic shows the Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016, by age group. The survey results show that 77 percent of Millennials (respondents aged between 18 and 34) were familiar with the aspect of IBA that involves serving specific ads to them based on their browsing behaviors.