Frequency of personal internet usage in the Philippines 2018
Social media penetration
Among the most commonly carried out online activities, Filipinos are known to spend the most time on social network sites such as Facebook, Instagram, Snapchat, and Twitter. The use of social networking websites is so extensive in the country, and as of January 2020, the Philippines had an active social media user penetration of 67 percent. Because of this, the Philippines has been tagged as a social networking capital of the world. Consequently, the year 2019 saw a Facebook usage penetration rate of 97 percent in the country.
Online video streaming
Besides keeping their social media accounts up to date, Filipinos also happen to be video streaming buffs. Netflix had the highest popularity rating in 2019 among internet users, followed by Amazon, leaving a wide margin. TV shows categorized under the drama and action/adventure genres were in high demand in that year.