Data used by marketers when targeting for personalization U.S. 2020

Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020

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Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

203 respondents

Special properties

showing only the top 10 most selected options

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?

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Statistics on " Marketing personalization in the United States "

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Overview

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Marketer insights

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Consumer insights

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Data usage

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