Brazil: online shopping revenue by holiday 2021

In 2021, online sales during the 15 days before Lovers' Day (June 12) in Brazil generated some 6.5 billion Brazilian reals in revenue. During the 14 days preceding December 24, online sales revenues also amounted to 6.5 billion reals. Combined, online sales during the eve of Black Friday and the date itself amounted to around 4.2 billion reals.

Sales revenue generated by online shopping on selected days in Brazil in 2021 (in billion Brazilian reals)

Characteristic	Revenue in billion Brazilian reals
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Release date

March 2022

More information

Region

Brazil

Survey time period

2021

Supplementary notes

Figures have been rounded.

- Consumer's Day (known in English as World Consumer Rights Day): one-week period preceding March 15.
- Mother's Day: 15-day period preceding the second Sunday of May.
- Lovers' Day: 15-day period preceding June 12.
- Father's Day: Two-week period preceding the second Sunday of August.
- Black Friday: November 25 and 26.
- Cyber Monday: November 30.
- Christmas season: 14-day period preceding December 24.

This statistic was compiled by Statista using data from Ebit/Nielsen, Social Miner, and NeoTrust, as reported in various media outlets.

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