U.S. marketing data activation solutions spend by function

According to the data presented in the study assessing the usage of activation solutions in support of marketing efforts, in 2020, U.S. marketers spent 3.2 billion U.S. dollars on data analytics, modeling and segmentation solutions.

Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

March 2021

More information

Region

United States

Survey time period

2019

Supplementary notes

Activation solutions refer to solutions provided by third parties that support the use of audience data.

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