Amazon Channels subscribers in North America and Europe 2019-2021
While the number of subscribers to Amazon Channels sharply increased in recent years in North America, Amazon's add-on service for Prime Video subscribers is not quite popular in Europe. As of 2021, over 52 million U.S. consumers used the Amazon Channels, up from around 39.6 million reported in the previous year. In contrast, the number of subscribers in Europe, where it is available in the UK, Germany, France, Luxembourg, the Netherlands, Spain, and Italy, only grew by about 1.3 million from 2020 to 2021.