Viewership share of films airing on infotainment TV India 2016 by socioeconomic class

Viewership share of feature films airing on infotainment television channels across India in 2016, by socioeconomic class*

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Release date

July 2017

Region

India

Survey time period

2016

Supplementary notes

*Percentage share of average impressions in thousands.

Note: The NCCS (New Consumer Classification System) is used to classify households based on the education of the primary wage earner and the number of specific consumer durables owned by the family. For example, NCCS A refers to households with the highest number of consumer durables owned, and with the highest level of education. NCCS E refers to households with the lowest number of consumer durables owned, and with little or no literacy skills.

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