The graph presents the distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, broken down by platform. The survey results show that 9.1 percent of digital video ad budgets was devoted to OTT video advertising in the measured period.
Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
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Statistics
Innovid. (November 28, 2017). Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/858347/digital-video-ad-spend-platform/
Innovid. "Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform." Chart. November 28, 2017. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/858347/digital-video-ad-spend-platform/
Innovid. (2017). Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/858347/digital-video-ad-spend-platform/
Innovid. "Distribution of Digital Video Advertising Spending According to Marketing Professionals in The United States as of September 2017, by Platform." Statista, Statista Inc., 28 Nov 2017, https://www.statista.com/statistics/858347/digital-video-ad-spend-platform/
Innovid, Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform Statista, https://www.statista.com/statistics/858347/digital-video-ad-spend-platform/ (last visited March 29, 2024)
Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform [Graph], Innovid, November 28, 2017. [Online]. Available: https://www.statista.com/statistics/858347/digital-video-ad-spend-platform/