Top fashion online stores worldwide in 2022

In 2022, jd.com was the leading online fashion store worldwide, totalling over 36 billion U.S. dollars in e-commerce net sales. Ranked second was the fast-fashion site shein.com, which generated 11.5 billion U.S. dollars in sales. Shein was followed closely by vip.com with 11.4 billion U.S. dollars in net sales.

For an extended ranking, please visit ecommerceDB.com.

Leading online stores worldwide in the fashion segment in 2022, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollar
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Supplementary notes

The e-commerce market category “Fashion” includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: “Toys, Hobby & DIY”).

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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