Allsvenskan: football clubs' revenue 2020, by source
In 2020, the soccer clubs that played in Sweden's highest professional soccer league —Allsvenskan— generated approximately 428 million Swedish kronor in revenue from advertising and sponsoring. Meanwhile, broadcasting rights represented another 306 million Swedish kronor. Excluding players' sales and rentals, the Allsvenskan clubs' total revenue amounted to roughly 1.36 billion Swedish kronor in that year.