Online booking agencies (such as Booking.com and Expedia) represented nearly 30 percent of overnight hotel bookings in Europe. However, collectively (whether via email, phone, in person, or through the hotels own website), direct bookings represented approximately 45.5 percent of hotel bookings made in Europe.
Distribution of hotel overnight bookings in Europe in 2019, by channel
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University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (July 16, 2020). Distribution of hotel overnight bookings in Europe in 2019, by channel [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Distribution of hotel overnight bookings in Europe in 2019, by channel." Chart. July 16, 2020. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2020). Distribution of hotel overnight bookings in Europe in 2019, by channel. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Distribution of Hotel Overnight Bookings in Europe in 2019, by Channel." Statista, Statista Inc., 16 Jul 2020, https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Distribution of hotel overnight bookings in Europe in 2019, by channel Statista, https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/ (last visited March 29, 2024)
Distribution of hotel overnight bookings in Europe in 2019, by channel [Graph], University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, July 16, 2020. [Online]. Available: https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/