Digital advertising quality priorities in Europe 2018
This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising quality in 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 88 percent of respondents rated measuring the number of contacts reached by a campaign as a 3 or 4.
