Influence of relevant advertising on consumer brand perception in the U.S. 2018

This statistic presents the influence of advertising placed around relevant online content on consumer perception of brands in the United States as of the second quarter of 2018. According to the findings, 44 percent of surveyed internet users stated that this type of advertising would have no effect on their perception of brands, while 42 percent said it would have a positive effect.

Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018

Share of respondents
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Source

Release date

June 2018

Region

United States

Survey time period

Q2 2018

Number of respondents

*

Age group

15 years and older

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.

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Statistics on "Digital advertising in the U.S."

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