In 2022, online in-depth interviews with webcams were the most used traditional qualitative methodologies in the market research industry worldwide. During the survey, 34 percent of respondents stated that they regularly used this method as one of their three most used ones.
Share of traditional qualitative methods used in the market research industry worldwide in 2022
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Statistics
- Use of eye tracking in market research worldwide 2014-2020
- Use of facial analysis in market research worldwide 2014-2020
- Use of webcam-based interviews in market research worldwide 2014-2018
- Use of social media analytics in market research worldwide 2014-2020
- Emerging market research approaches used by buyers and suppliers worldwide 2020
- Use of big data analytics in market research worldwide 2014-2021
- Emerging market research approaches used worldwide by region 2020
- Use of online communities in market research worldwide 2014-2018
- Use of wearables in market research worldwide 2014-2018
- Use of mobile surveys in market research worldwide 2014-2020
- Use of IoT in market research worldwide 2014-2018
- Use of text analytics in market research worldwide 2014-2020
- Tasks taking at least one day per week in the market research industry worldwide 2017
- Daily tasks of a market researcher in the U.S. 2017-2018
- Time spent on research tasks in the market research industry worldwide 2020
- Share of job applicants who proceeded to interviews by company size worldwide 2018
- Industry revenue of “marketing research and public opinion polling“ in New Jersey 2012-202...
GreenBook. (March 21, 2022). Share of traditional qualitative methods used in the market research industry worldwide in 2022 [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of traditional qualitative methods used in the market research industry worldwide in 2022." Chart. March 21, 2022. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. (2022). Share of traditional qualitative methods used in the market research industry worldwide in 2022. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of Traditional Qualitative Methods Used in The Market Research Industry Worldwide in 2022." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook, Share of traditional qualitative methods used in the market research industry worldwide in 2022 Statista, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/ (last visited April 20, 2024)
Share of traditional qualitative methods used in the market research industry worldwide in 2022 [Graph], GreenBook, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/