Marketers view of decision transparency related to AI-run ads in the U.S. 2018
The statistic presents the share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018. During the survey, 72 percent of responding agencies said it was important to know how data and algorithms were used to automate campaigns, and the same was true for responding marketers.