Lack of insights into online buying behaviors by U.S. marketing professionals 2018
This statistic presents the share of marketing professionals in the United States who have concerns over the lack of online insights of a customer's buying behaviors transitioning from their website to an e-commerce marketplace. According to the 2018 findings, 84 percent of respondents reported that this was a significant concern, while only 16 percent stated that it wasn't a concern at all.