Nike's revenue by sales channel worldwide 2023 | Statista

This statistic shows Nike's revenue worldwide from 2016 to 2023, by sales channel. In the fiscal year of 2023, Nike's sales to wholesale customers generated revenues of approximately 27.4 billion U.S. dollars.

Nike's revenue worldwide from the fiscal years of 2016 to 2023, by sales channel (in million U.S. dollars)

Characteristic	Sales to Wholesale Customers	Sales through NIKE Direct	Global Brand Divisions*
2023	27,397	21,308	58
2022	25,608	18,726	102
2021	25,898	16,370	25
2020	23,156	12,382	30
2019	25,423	11,753	42
2018	23,969	10,428	88
2017	23,078	9,082	73
2016	22,577	7,857	73

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Release date

July 2023

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Region

Worldwide

Survey time period

2016 to 2023

Supplementary notes

* Global Brand Divisions revenues are primarily attributable to NIKE Brand licensing businesses that are not part of a geographic operating segment.

Fiscal years end on May 31 of the respective year.

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