Leading home care brands' household penetration rate in Europe 2022

Published by
Dominique Petruzzi,
Jun 22, 2023
This statistic presents the household penetration rate of leading home care brands in Europe in 2022. That year, Fairy was the home care brand with the highest penetration rate in Europe, with around 29.6 percent of households buying the brand. Lenor and Finish ranked in second and third place, with penetration rates of 26.3 percent and 24.1 percent, respectively.

Household penetration rate of leading home care brands in Europe in 2022

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Release date

June 2023

Region

Europe

Survey time period

2022

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

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