Reasons to use digital tools for sales in 5 years in Asia Pacific 2017

This statistic presents the results of a survey on the reasons for companies to use digital tools for goods and service sales in 5 years' time across Asia Pacific as of 2017. During the survey period, 12.1 percent of respondents replied that they would use digital tools in 5 years for cheaper market channel.

Reasons for companies to use digital tools for goods and service sales in 5 years' time across Asia Pacific as of 2017

Share of respondents
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Sources

Release date

February 2017

Region

APAC

Survey time period

2017

Number of respondents

1,033 businesses with more than 250 employees

Method of interview

Online survey

Supplementary notes

Note: Asia Pacific region in this study includes Australia, New Zealand, Japan, China, India, and Singapore.

* Others include the remaining options given to respondents, including keeping up with international competitors, allowing business to export, retaining relevance, online marketing, personalized offers and advertising, better customer experience, reducing staff costs and overheads, allowing collection of customer data, easier to follow up with customers, other and don’t know.

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