Russia: luxury brand purchasing criteria 2018

This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches. The chart shows that 92 percent of both local shoppers and those shopping abroad agreed that product quality was the key influencing factor for purchasing luxury items.

Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches?

Characteristic	Shoppers abroad*	Local shoppers**
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Release date

June 2018

More information

Region

Russia

Survey time period

March 2018

Number of respondents

approx. 1000

Age group

up to 50 years***

Special properties

luxury buyers on Farfetch.ru

Method of interview

Online survey

Supplementary notes

* Customers with over 60 percent of luxury shopping done abroad.
** Customers with over 40 percent of luxury shopping done locally.

*** The source identified to consumer groups to research: Millennials (up to 30 years) and Generation X (30 to 50 years).

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