U.S. B2B sellers who offer self vs. human-assisted service 2017, by product & service
This table displays the percentage of B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing, sorted by product and service. According to the February 2017 findings, 14 percent of B2B sellers stated that they primarily only offered self-service when it came to B2B buyers purchasing of digital products, while in comparison only nine percent reported the opposite stating that they provided entirely human-assisted services in such purchases.
