Likelihood of U.S. Millennial digital buyers repeating purchases with giveaways 2018

Likelihood of Millennial digital buyers in the United States making another digital purchase if they received a free giveaway as of May 2018

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Release date

September 2018

Region

United States

Survey time period

May 2018

Number of respondents

450 respondents

Age group

18-37 years

Supplementary notes

Free giveaways are from the retailer with their initial purchase or package, such as a sticker, magnet, samples, coupons for their next order, etc.

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