Technologies used to measure digital advertising effectiveness worldwide in 2017

Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017

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Release date

January 2018

Region

Worldwide

Survey time period

November 2017

Number of respondents

900 respondents

Special properties

full-time advertisers, media buyers, and marketers with titles of manager and above

Method of interview

Online survey

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