Europe: share of consumers participating in Black Friday by country 2018

This statistic presents the share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018. Among the various countries, Romania has the highest participation rate for Black Friday in 2018, with more than 71 percent of consumers saying they will take part. This is almost 14 percent more than in 2017. Turkey follows in second place, which also saw a large increase in participants between 2017 and 2018, with over 12 percent more.

Share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018

Characteristic	Participated in 2017	Will participate in 2018
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Release date

October 2018

More information

Region

Europe

Survey time period

2017 to 2018

Number of respondents

12,000**

Supplementary notes

* Figures for all countries other than the UK were found by selecting each country location at the top of the source's website and looking at the second infographic on the web page.
** Total number of respondents across 55 countries worldwide, including those not in Europe.

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