Revenue of leading OTAs worldwide 2019-2022
Revenue of leading online travel agencies (OTAs) worldwide increased significantly in 2022 compared to the previous year, following a sharp decline with the onset of the coronavirus (COVID-19) pandemic. That said, among the selected companies, only Booking Holdings and Airbnb reported higher revenues in 2022 compared to 2019. Overall, both before and after the impact of the health crisis, Booking Holdings recorded the highest figure, generating revenue of over 17 billion U.S. dollars in 2022. That year, the Expedia Group followed in the ranking, with revenue of approximately 11.7 billion U.S. dollars.
What are the most visited travel websites?
In January 2024, booking.com - the website of Booking Holdings' leading brand - topped the ranking of the most visited travel and tourism website worldwide, with just under 570 million visits. That month, tripadvisor.com, aribnb.com, and expedia.com followed on the list. When looking at the traffic breakdown of booking.com by country, the United States accounted for the highest share of website visits in January 2024, ahead of the United Kingdom and Germany.
How big is the online travel market?
As estimated by the Statista Mobility Market Insights, online sales channels in the travel and tourism market worldwide generated roughly 70 percent of total revenue in 2023. That year, global revenue of the travel and tourism market, including hotels, package holidays, vacation rentals, and cruises, exceeded 800 billion U.S. dollars.