Attitudes towards ads among TV and OTT viewers in the U.S. 2018

This statistic shows ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018. The findings reveal that respondents who were OTT viewers who watched ad-supported content were overall more receptive to ads, with 63 percent agreeing that they didn't mind seeing ads if they were not paying anything to use the video service; compared to 53 percent of SVOD viewers and 43 percent of TV only viewers who said the same.

Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018

Ad-supported video OTT viewersSubscription Video On Demand viewersTV only viewers
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Sources

Release date

October 2018

Region

United States

Survey time period

August 10, 2018

Number of respondents

*

Age group

18 years and older

Special properties

among respondents who agreed or strongly agreed with each statement

Method of interview

Online survey

Supplementary notes

* ASV OTT Viewers n=589, SVOD Viewers n=332, TV Only Viewers n=302
Question: How do you feel about advertising in general?

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Statistics on "Digital advertising in the U.S."

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