Factors influencing Canadian consumer's choice of Christmas shopping retailer 2021

Published by
D. Tighe,
Nov 24, 2022
According to roughly half of Canadian consumers, holiday sales or promotions and free shipping are the leading influencing factors in retailer choice for 2021's holiday shopping season. Many shoppers stated they would also be convinced by convenient return policies and free returns, when choosing holiday shopping retailers.

What influences consumer's choice of holiday shopping retailer in Canada in 2021

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Sources

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Release date

October 2021

Region

Canada

Survey time period

August 12 to 24, 2021

Number of respondents

2,505 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Thinking ahead again to 2021 holiday shopping, which of these factors will have the most influence on your choice of retailers?" - Respondents could choose up to 3 in order of importance.

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