Desktop traffic of leading online fashion retailers in the Netherlands 2017-2019
among the most downloaded apps on Dutch iPhones in October 2018.
Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances are less in Poland and the Netherlands, however, as both countries have a strongly developed domestic e-commerce market.
This statistic shows the total number of desktop visits from the Netherlands of selected online fashion websites (in thousand visits). The listed websites are ranked on the online revenue made in the Netherlands. The Dutch website of Zalando attracted approximately 81 million visits in the survey period. H&M attracted considerably less desktop traffic. The H&M app, however, was Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances are less in Poland and the Netherlands, however, as both countries have a strongly developed domestic e-commerce market.