People who have been impacted by influencer marketing online in France 2018, by type

Published by
Stacy Jo Dixon,
Mar 21, 2022
This statistic displays the percentage of French people who declared having already discovered or bought products because of influencers marketing online in 2018. It shows that 18 percent of the respondents discovered a new product thanks to the review of an influencer.

Percentage of French people who declared having already been influenced by the advice of influencers on social networks in 2018, by type of influenced behavior

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2018

Region

France

Survey time period

March 13-15, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Et vous personnellement, avez-vous déjà...?"

*The source adds the following information: "une mise à niveau a été effectuée définissant les influenceurs(euses) comme toute personne active sur internet, les blogs et les réseaux sociaux qui, par son statut ou son exposition médiatique, est capable d'influencer les habitudes de consommation."

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Social media marketing in France "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media marketing in France

Overview of the digital advertising market

7

Social media advertisment

8

Businesses on social media

8

Influencer marketing

7

Social media purchases

5

Opinons on social media ads

8

Further related statistics

12

Further Content: You might find this interesting as well

Statistics

Topics

Social media advertising and marketing in FranceSocial media advertising and marketing worldwideCompanies and social media in ItalyInfluencer marketing in France
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu