Italy: expected run-of-site of Rai channel on YouTube 2019
This graph shows the monthly expected run-of-site (ROS) of advertising on YouTube's Rai channel in first quarter 2019, by spot type. According to the data, the channel of public broadcaster Rai on YouTube could reach 32.12 million users in the skippable pre-roll video adverts as of January 2019. As expected, the reach of advertising that cannot be skipped by users, is likely to be smaller. For instance, the run-of-site for un-skippable pre-roll video spots is expected to reach just 20 million viewers in March of the same year.
