Share of digital in OOH ad spending in Italy 2016-2025
Digital out-of-home advertising (DOOH) amounted to 43.84 percent of out-of-home (OOH) advertising spending in Italy in 2020, marking an increase from the previous year. The share of DOOH was projected to amount to 42.93 percent in 2021, and to reach 50.89 percent in 2025.