Consumer spending on buying products online in Europe 2018

The statistic shows consumer spending on buying products online in selected European countries in 2018. According to the survey, the highest expenditure on online shopping was in the United Kingdom at 47.9 billion euros. Belgium had the lowest spend of the countries analyzed, with consumers spending only four billion euros in the past year as of 2018.

Consumer spending on buying products online in selected European countries in 2018*

Spending in billion euros
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Release date




Survey time period


Number of respondents

10,000 respondents

Age group

15-79 years

Special properties

All that have shopped online

Method of interview

Online interview

Supplementary notes

* The source's calculation was based on the average answers of survey respondents in each country to the question, "How much do you estimate that you spent on buying products online in the past year?".

The survey is based on interviews with (a total of) just over 10,000 consumers in Belgium, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Spain, the United Kingdom, Sweden and Germany. Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017 (this is significant as internet penetration varies per country).
Exchange rates used in the survey were applied on May 29, 2018.

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