Generation Z shopper smartphone use in-store globally by frequency 2018

Reasons Generation Z consumers use smartphones when shopping in-store worldwide in 2018, by frequency

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Release date

April 2018

Region

Worldwide

Survey time period

2018

Number of respondents

15,600 respondents

Age group

13-21 years

Supplementary notes

Original survey question: "What do you use your smartphone for when in a store?"
The source did not provide the date of survey.

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