Belgium: content marketing methods used 2018

This statistic displays the content marketing methods used in Belgium in 2018. According to the source, the annual content marketing budget in Belgium amounted to 335 million euros. Roughly three-quarters of the communication executives taking part in this survey said to spend this budget on PR and media relations. On the other hand, only 40 percent stated to make use of influencer marketing.

Content marketing methods used in Belgium in 2018

Characteristic	Share of respondents
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Release date

February 2019

More information

Region

Belgium

Survey time period

2018

Number of respondents

487*

Special properties

communication executives

Supplementary notes

The source defines content marketing as: "a marketing approach that is focused on creating and distributing valuable and relevant editorial content to drive strategic business objectives.
Content Marketing
| includes corporate, brand, product and employee communications
| strives for significant measurable impact
| includes continuous and temporary communications initiatives.

* 487 respondents from eight countries. The source does not specify how many of these respondents came from Belgium.

The source does not specify the exact date of the survey.

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