Most popular e-commerce product categories Thailand 2023

Published by Statista Research Department, Apr 5, 2024
According to a survey on e-commerce and online shopping in Thailand as of January 2023, around 70 percent of the respondents prefer to shop fashion products online. This was followed by beauty and personal care products with around 49.7 percent of the survey participants.

Most popular e-commerce product categories among consumers in Thailand in 2023

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Release date

April 2023

Region

Thailand

Survey time period

January 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Supplementary notes

Original question: "What product category do you prefer to shop online?"

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