South Korea: Korean books and manhwa popularity worldwide 2023

According to a survey conducted across 26 countries in 2023, around 30 percent of respondents stated that South Korean books and comics ("manhwa") were only popular among a small group of enthusiasts. However, a further 28 percent disagreed, saying such publications were very popular in their countries.

Popularity of South Korean books and manhwa worldwide as of November 2023

Characteristic	Share of respondents
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Release date

April 2024

More information

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

25,000 respondents worldwide*

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think are Korean books in your country at the moment?"

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

Respondents count by country was as follows:
China: 1,600
Japan: 1,000
Taiwan: 800
Thailand: 900
Malaysia: 800
Indonesia: 1,200
India: 1,600
Vietnam: 900
Kazakhstan: 700
Australia: 800
U.S.: 1,400
Canada: 800
Mexico: 1,000
Brazil: 1,200
Argentina: 800
UK: 900
France: 900
Italy: 900
Spain: 800
Germany: 900
Russia: 1,000
Turkey: 900
UAE: 700
Saudi Arabia: 800
Egypt: 900
South Africa: 800