Advertising worldwide

Statistics report on advertising worldwide

Advertising worldwide

This report compiles the latest data on the global advertising industry. It provides an overview and a regional breakdown of the sector. The report delves into traditional and digital media before displaying information on ad agencies and their business.

Table of contents

Overview

7
  • Premium Statistic Ad media owners' revenue worldwide from 2018-2028
  • Premium Statistic Growth of advertising spending worldwide 2000-2024
  • Premium Statistic Distribution of advertising spending worldwide 2018-2028, by medium
  • Premium Forecast Ad spending in selected markets worldwide 2022
  • Premium Statistic Advertising spending in the world's largest ad markets 2024
  • Premium Statistic Global ad markets with highest major media spend growth 2024 vs. 2021
  • Premium Statistic Most creative advertising markets worldwide 2022

Regional breakdown

4
  • Premium Statistic Global ad spend 2000-2024, by region
  • Premium Statistic Growth of advertising spending worldwide 2000-2024, by region
  • Premium Statistic Internet advertising spending worldwide 2000-2024, by region
  • Premium Statistic Outdoor ad spending worldwide from 2000-2024, by region

Traditional media

6
  • Premium Statistic Share of magazines in total ad spend worldwide 2014-2023
  • Premium Statistic Global newspaper advertising expenditure 2000-2024
  • Premium Statistic TV advertising revenue worldwide 2018-2028
  • Premium Statistic TV advertising spending worldwide from 2000-2024, by region
  • Premium Statistic Global radio advertising expenditure 2000-2024
  • Premium Statistic Global OOH ad expenditure 2000-2024

Digital & mobile

7
  • Premium Statistic Digital advertising spending worldwide 2021-2026
  • Premium Statistic Global internet advertising spending 2007-2024, by format
  • Premium Statistic Global spending on internet advertising 2000-2024, by region
  • Premium Statistic Digital ad spend growth 2021-2026, by format
  • Premium Forecast Digital Market Outlook: largest digital ad markets worldwide 2022
  • Premium Statistic Fastest growing digital ad markets worldwide 2023
  • Premium Statistic Mobile advertising spending worldwide 2007-2024

Agencies

8
  • Premium Statistic Most creative agency networks worldwide 2022
  • Premium Statistic Most creative advertising agencies worldwide 2022
  • Premium Statistic Top media & advertising holdings by new business revenue worldwide 2022, by type
  • Premium Statistic Publicis Groupe's net revenue 2008-2023
  • Premium Statistic WPP's revenue worldwide 2006-2023
  • Premium Statistic Omnicom Group's revenue 2006-2023
  • Basic Statistic Interpublic Group's revenue 2006-2023
  • Premium Statistic Leading public relations (PR) agencies worldwide 2022, by fee income

Doing business

7
  • Premium Statistic Leading global advertising pitches 2023, by media spending
  • Premium Statistic Leading multi-market advertising pitches worldwide 2023, by media spending
  • Premium Statistic Leading types of compensation methodology used by agencies' clients worldwide 2022
  • Premium Statistic Share of brands getting value for money from agencies worldwide 2022, by agency type
  • Premium Statistic Ad agencies' clients willing to pay extra for diversity, sustainability & talent 2022
  • Premium Statistic Scarcest skills in the advertising media marketplace in agencies 2022
  • Basic Statistic Most overused advertising buzzwords according to marketers worldwide 2022

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