B2B advertising and marketing in the U.S.

Statistics report on B2B advertising and marketing in the United States

B2B advertising and marketing in the U.S.

This report has been compiled to provide statistical information about business-to-business (B2B) advertising and marketing in the United States. It displays data on ad spending, marketing strategies, and B2B content marketing. Lastly, the report highlights LinkedIn, the social media platform most used by B2B marketers.

Table of contents

Spending

7
  • Premium Statistic B2B ad spend in the U.S. 2020-2024
  • Premium Statistic B2B traditional ad spend in the U.S. 2020-2024
  • Premium Statistic Change in B2B traditional ad spend in the U.S. 2021-2024
  • Premium Statistic B2B digital ad spend in the U.S. 2015-2024
  • Premium Statistic B2B digital ad spend growth in the U.S. 2020-2024
  • Premium Statistic B2B digital ad spend in the U.S. 2022, by industry
  • Premium Statistic Mobile share of B2B digital ad spend in the U.S. 2020-2024

Marketing strategies

6
  • Premium Statistic Share of B2B company's revenue spent on marketing in the U.S. 2023, by company type
  • Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
  • Premium Statistic B2B spending on marketing technology in the United States 2020-2024
  • Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
  • Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
  • Premium Statistic Leading B2B account-based marketing challenges in the U.S. 2022

Event marketing

4
  • Premium Statistic B2B trade show market size in the U.S. 2018-2027
  • Premium Statistic Type of trade shows projected in selected countries worldwide 2021
  • Basic Statistic Number of trade shows B2B professionals exhibited at in the U.S. 2015-2023, by type
  • Premium Statistic Leading virtual offerings for B2B marketer events U.S. & Canada 2022

Content marketing

7
  • Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
  • Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
  • Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
  • Premium Statistic Change of B2B content marketing budgets worldwide 2024
  • Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
  • Premium Statistic Leading content experiences B2B marketers want at events U.S. & Canada 2022
  • Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023

Spotlight: Linkedin

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  • Premium Forecast Number of LinkedIn users in the United States 2019-2028
  • Premium Statistic LinkedIn: U.S. users 2023, by generation
  • Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
  • Premium Statistic LinkedIn's effectiveness for B2B marketers worldwide 2022
  • Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
  • Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2020-2024

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