Ethnic groups in the U.S. - media consumption

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Statista dossier on media consumption among ethnic groups in the United States

This dossier has been compiled to provide statistical information about media consumption among different ethnic groups in the United States.

Table of contents

  • 1. Overview
    • U.S. TV consumption: average viewing time 2018, by ethnicity

    • U.S. reading consumption: average reading time in 2018, ethnicity

    • E-book readers in the U.S. 2018, by ethnicity

    • Penetration of print book consumption in the U.S. 2018-2019, by ethnicity

    • Penetration of audiobook consumption in the U.S. 2018-2019, by ethnicity

    • Number of radio listeners in the U.S. 2013-2018, by ethnicity

    • Reach of SVOD in U.S. households 2018-2019, by ethnicity

    • Favorite film genres in the U.S. 2018, by ethnicity

    • Preferred TV show types in the U.S. 2018, by ethnicity

  • 2. African American media
    • U.S. TV - largest African-American markets 2017

    • U.S. TV - African-American markets by share of households 2018

    • Favorite TV network among African Americans in the U.S. 2018

    • Most watched primetime broadcast TV programs among African-Americans in the U.S. 2019

    • Leading music genres among Black people in the U.S. 2018

    • African American weekly radio listeners in the U.S. 2018

    • Radio reach among African Americans in the U.S. in 2018, by age and gender

    • Time African Americans spent listening to the radio 2018, by age and gender

    • African American daily newspaper circulation in the U.S. 2014-2018

  • 3. Hispanic media
    • Largest Hispanic TV markets in the U.S. 2017

    • Most watched primetime broadcast TV programs among Hispanics in the U.S. 2019

    • Change in Spanish-language TV consumption among Hispanics in the U.S. 2013-2018

    • Share of Spanish-language TV content viewed by Hispanics in the U.S. 2013-2018

    • Share of streaming in TV viewing among Latinx TV viewers in the U.S. 2019

    • Streamed content viewing time share among Latinx Millennials U.S. 2019, by platform

    • Latinx content viewers streaming to selected devices weekly in the U.S. 2019

    • Hispanic weekly radio listeners in the U.S. 2018

    • Radio reach among Hispanics in the U.S. in 2018, by age and gender

    • Time Hispanics spend listening to the radio 2018, by age and gender

    • Hispanic radio listening in the U.S. 2018, by location

  • 4. Asian media
    • Largest Asian TV markets in the U.S. 2017

    • Video consumption among Asian Americans in the U.S. 2018, by device

    • Time spent by Asian Americans streaming Netflix and YouTube in the U.S. 2018

    • Time spent by Asian Americans streaming vs. watching live TV in the U.S. 2019

    • Asian Americans using selected services to watch in-language TV in the U.S. 2019

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