Social network usage in France

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Statista Dossier on social network usage in France

This dossier contains comprehensive data on social network users in France. In the same way as people have different types of interactions and connections with each other "offline", the various social networking platforms allow users to virtually connect to each other for different purposes: keep in touch with family and friends, share media, organize events, find a job or even follow celebrities. Throughout this dossier, you will gain a better understanding on the way ordinary individuals, consumers, employees and managers use social networks. Finally, this study offers data about non-users: the reasons why they are reluctant to use social networks and their concerns regarding online privacy.

Table of contents

  • 1. Overview of social network users
    • France: number of social network users 2014-2018

    • Forecast of the number of social network users in France 2015-2022

    • Social network usage penetration in France 2009-2019, by gender

    • Social network usage penetration in France 2019, by age

    • Social network usage penetration in France 2019, by city size

    • Social network usage penetration in France 2019, by income

    • Social network usage penetration in France 2019, by household size

  • 2. Penetration of social networks
    • Most daily viewed social networks in France 2018-2019

    • Daily users of Snapchat, Twitter, Facebook and Instagram in France 2016

    • Forecast of the Facebook user penetration rate in France 2015-202

    • Frequency of using Twitter among users in France 2019

    • Share of weekly users of Twitter in France 2019, by age

    • Share of Snapchat and Instagram users in France 2014-2016

    • Share of teenagers with an Instagram account in France 2018

    • Professional social network penetration in France 2011-2017

  • 3. Personnal use of social networks
    • Social network usage by frequency in France 2019

    • Main reasons for using social networks in France 2015

    • Frequency of sharing on social media when going to a concert in France 2018

    • Frequency of sharing on social media when visiting a monument in France 2018

    • Frequency of sharing holiday posts on selected social media among French 2018

    • Leading social networks used weekly for news in France 2018

    • Share of French sharing their opinion about news topics on social networks 2019

  • 4. Professional use of social networks
    • Ranking of the most used social networks by companies in France 2018

    • Most implemented social media programs in companies in France 2018

    • Leading social media platforms used by companies in France 2018

    • Share of intermediate size businesses using social networks in France 2018

    • Reasons for being on social media among companies in France 2017

    • Companies with social media links on their website in France 2016, by industry

    • Social media training provided by companies in France 2018, by type of training

    • Impact of social networks on customer relations according to marketers France 2016

  • 5. Consumer behavior on social networks
    • Public opinion regarding purchases on social networks in France 2015

    • Public opinion regarding purchases on social networks in France 2015, by gender

    • Public opinion regarding purchases on social networks in France 2015, by age group

    • Opinion of Facebook and Twitter users on purchases on these social networks 2015

    • Public opinion on social network purchases in France 2015, by social network usage

    • Trust in brands allowing customer comments on their distribution channels France 2015

    • Social network purchase: importance given to customer comments in France 2015

    • People who have been impacted by influencer marketing online in France 2018, by type

  • 6. Concerns, unsubscriptions and negative aspects
    • Share of people trusting major social medias in France 2018

    • Trust in news circulating on social networks by issuer among French 2019

    • Social networks: acceptance of the use of their data from the French 2016

    • Opinion of the French about the use of their data by social networks 2016

    • Distrust reasons towards Facebook among French users 2018

    • Most unsubscribed social networks among internet users in France 2014

    • Trust level French people have in Google and Facebook to ensure data protection 2019

    • Share of French having already faced harassment on social networks 2019

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