Advertising in Africa

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Statista dossier on advertising in selected countries in Africa

This dossier has been compiled to provide statistical information about the advertising industry in selected countries in Africa.

Table of contents

  • 1. Morocco
    • Advertising spending in Morocco 2016-2018

    • Advertising spending in Morocco H1 2019, by medium

    • Advertising spending share in Morocco 2018, by medium

    • Advertising spending share in Morocco 2018, by category

    • Leading ad categories in Morocco 2017, by ad spend

    • Leading advertisers in Morocco 2017, by ad spend

  • 2. Tunisia
    • Advertising spending in Tunisia 2014-2018

    • Advertising spending in Tunisia 2018, by medium

    • Leading advertisers in Tunisia 2018, by ad spend

  • 3. Ghana
    • Ghana TV and video ad revenue 2014-2023

    • Ghana radio ad revenue 2014-2023

    • Ghana out-of-home ad revenue 2013-2023

    • Ghana newspaper ad revenue 2013-2023

    • Ghana internet ad revenue 2013-2023

  • 4. Nigeria
    • Ad revenue in Nigeria 2012-2021

    • Nigeria ad spend 2018-2020, by medium

    • Ad spend in Nigeria 2017, by category

    • Nigeria digital ad revenue 2010-2023, by device

    • Ad spend of selected companies in Nigeria 2017

  • 5. Kenya
    • Ad revenue in Kenya 2011-2021

    • Ad spend growth in Kenya 2015-2023

    • Kenya ad spend 2018-2020, by medium

    • Kenya internet advertising revenue 2013-2023

    • Radio advertising revenue in Kenya 2013-2023

    • Leading advertisers in Kenya in 2017, by ad spend

  • 6. Tanzania
    • Tanzania internet ad revenue 2013-2023

    • Tanzania newspaper ad revenue 2013-2023

    • Tanzania radio ad revenue 2013-2023

    • Tanzania TV and video ad revenue 2014-2023

    • Tanzania out-of-home ad revenue 2013-2023

  • 7. South Africa
    • Ad spend in South Africa 2014-2023

    • Advertising spending in South Africa 2018-2021, by medium

    • South Africa internet ad revenue 2014-2023, by device

    • Leading advertisers in South Africa 2017-2018, by ad spend

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