Luxury in the U.S. 2018

Consumer Insights data table

Luxury in the U.S. 2018

Luxury is always a question of definition. Buying these items can be a huge investment. Regarding to the question “With which of the following terms do you associate luxury?” around 74% of the respondents answered with “Quality”.

For the survey “Luxury in the U.S. 2018“ Statista asked 900 U.S. onliners between the age of 18 years and older, who go shopping at least once a year online or offline and who have bought at least one personal luxury item (new or used) by a popular luxury brand in the past 3 years. It covers information about luxury brands and cosmetics. It also offers a good overview about purchase factors, decision making and behavior. Additionally it provides content about second-hand luxury and attitudes towards consumption and satisfaction.

The Survey Data Table for the Statista survey on "Luxury 2018" contains the complete tables for the survey including various column headings.

Table of contents

Topics of the survey

  • General
  • Luxury brands
  • Luxury cosmetics
  • General purchase factors
  • Purchase decision making
  • Purchasing behavior
  • Second-hand luxury
  • Consumption and satisfaction
  • Demographics

Design of the survey
  • Method: Online Survey
  • Survey name: Statista Survey Luxury 2018
  • Region: USA
  • Number of respondents: 900
  • Age of respondents: 18 years and older
  • Type of respondents: American online population, who go shopping at least once a year online or offline and who have bought at least one personal luxury item (new or used) by a popular luxury brand in the past 3 years
  • Survey time period: 15th to 22nd of May 2018

Column headings
  • Gender
  • Age
  • Household Income
  • Education
  • Occupation
  • Size of Community
  • Ethnicity
  • High End Second-Hand Online Shop/Stationary Store Customers

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