Motorcycles in the U.S. 2018

Topics of the survey

• Usage
• Purchase
• Brands
• Equipment and Clothing
• Insurance
• Rental
• Attitudes
• Demographics

• Method: Online Survey
• Survey name: Motorcycles 2018
• Region: USA
• Number of respondents: 707
• Age of respondents: 18 years and older
• Type of respondents: US online population who own a motorcycle
• Survey time period: 23rd of July to 15th of August 2018

• Gender
• Age
• Annual household income
• Frequency motorcycling
• Usage motorcycle
• Purchase intention in the next 12 months
• Motorcycle club member

Usage

• Which of the following vehicles do you own?
• What type of motorcycle do you own?
• What type of motorbike / light motorcycle do you own?
• How often do you currently use your motorcycle?
• Which factors have an influence on whether or not you use your motorbike?
• What distance do you usually cover on fun rides? If you're not sure, please estimate. / miles'
• How many miles did you travel last year/season with your motorbike? If you're not sure, please estimate.
• Who do you take with you as a passenger/socius on your motorcycle?
• Do you use your motorcycle all year round?
• For how many months did you use your motorcycle last season? / months
• Where do you keep your motorcycle in winter?

Purchase

• Please specify your motorcycle here. If you're not sure, leave this space empty. / HP:'
• Please specify your motorcycle here. If you're not sure, leave this space empty. / engine capacity in cc:'
• Please specify your motorcycle here. If you're not sure, leave this space empty. / year of construction:
• How many years have you had your current motorbike? / years
• What brand is your motorcycle?
• How satisfied are you with your motorcycle?
• Did you buy/get your motorcycle new or used?
• How much did your motorcycle cost?
• Where did you buy your motorcycle?
• Are you planning on buying a new motorcycle in the next 12 months?
• Can you imagine buying a motorcycle from a different brand next time?
• Could you imagine buying an electric motorcycle?
• Where are you probably going to buy your next motorcycle?
• Please choose up to 5 aspects that are important to you when buying a motorcycle.
• Which safety features are of particular importance to you in a motorcycle / riding a motorcycle?

Brands

• Which of the following motorcycle brands do you know?
• Which of the following brands do you consider when buying a motorcycle?
• Which brands represent reliability for you?
• Which brands represent good customer service for you?
• Which brands represent newest technology for you?
• Which brands represent sportivity for you?
• Which brands represent prestige for you?

Equipment and clothing

• Which of the following biking/motorcycle products have you spent money on in the past year?
• Which motorcycle accessories/parts have you bought in the past 12 months?
• What kind of protective clothing do you regularly use?
• Which material do you prefer in protective clothing?
• Which of the following brands for protective clothing and accessories do you know?
• From which of the following brands do you own protective clothing and accessories?
• Where do you get information on motorcycle clothing and accessories?
• Where do you buy motorcycle clothing and accessories?
• From which websites do you buy motorcycle clothing and accessories?
• In which stores do you regularly buy motorcycle clothing and accessories?

Insurance

• What is the scope of coverage of your motorcycle insurance? Please select all that apply.
• How much do you pay for your motorcycle insurance per year? If you're not sure, please estimate.
• Who is your motorcycle insurance provider?'
• How satisfied are you with your motorcycle insurance?'
• Are you planning on changing your motorcycle insurance provider at the next possible opportunity?

Rental

• Have you ever rented a motorcycle?'
• In which situations would you rent a motorcycle?
• Have you ever rented a scooter/moped?'
• In which situations would you rent a scooter/moped?

Attitudes

• Which of the following statements do you agree with?
• For what reasons would you quit riding motorcycles?
• In your opinion, what are the greatest potential risks in riding motorcycles?
• Where do you get information about motorcycles in general?
• Which of the following statements relating to riding motorcycles apply to you?

Demographics

• Are you female or male?
• How old are you?
• How much total combined money do all members of your household earn annually?This includes money from jobs net income from business, farm, or rent pensions dividends interest social security payments and any other money income received by members of your'
• What is your primary language?'
• Which race / ethnicity best describes you?'
• Are you of Hispanic, Latino or Spanish origin?'
• What is the highest level of education you have completed?'
• What is your marital status?'
• Which of the following categories best describes your current employment status?'
• How many people – including yourself and all children – permanently live in your household?'
• How big is the town you live in?'
• Where do you currently live?