Baijiu industry in China

Statistics report on Chinese clear liquor in China

Baijiu industry in China

The report presents a range of statistics and facts on the baijiu industry in China. Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Báijiǔ literally means "white (clear) alcohol" or liquor. The report provides information regarding the production, retail sales, leading manufacturers, and the consumption of baijiu in China.

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Table of contents

Spirits market overview

5
  • Premium Forecast Spirits market revenue worldwide 2023, by country
  • Premium Forecast Revenue of the spirits industry in China 2018-2028
  • Premium Forecast Volume of spirits in China 2018-2028
  • Premium Statistic China's share in global spirits retail sales 2019-2020
  • Premium Statistic Distribution of sales value of spirits China 2020, by type

Production

5
  • Premium Statistic Production of baijiu in China 2012-2022
  • Premium Statistic Baijiu production per month in China 2021-2023
  • Premium Statistic Number of baijiu manufacturers in China 2015-2022
  • Premium Statistic Share of Sichuan province in China's baijiu production volume 2012-2022
  • Premium Statistic Production volume of baijiu in Guizhou province, China 2014-2022

Retail and trade

6
  • Premium Statistic Sales volume of baijiu in China 2015-2021
  • Premium Statistic Turnover of baijiu market in China 2012-2022
  • Premium Statistic Revenue of baijiu industry in China 2017-2026, by aroma
  • Premium Statistic Online retail sales of baijiu on leading e-commerce platforms in China July 2023
  • Premium Statistic Export volume of baijiu from China 2014-2022
  • Premium Statistic Export value of baijiu from China 2014-2022

Market leaders

6
  • Premium Statistic Market concentration ratio of baijiu industry in China 2019-2022
  • Premium Statistic Breakdown of baijiu market in China H1 2022, by company
  • Premium Statistic Revenue of major listed baijiu companies in China 2022, by company
  • Premium Statistic Revenue of Kweichow Moutai 2012-2022
  • Premium Statistic Revenue of Chinese spirit distillery Wuliangye Yibin 2012-2022
  • Premium Statistic Operating revenue of Luzhou Laojiao Co., Ltd. in China 2016-2022

Consumption

6
  • Premium Statistic Breakdown of baijiu drinkers in China 2022, by gender
  • Premium Statistic Breakdown of baijiu drinkers in China 2023, by generation
  • Premium Statistic Leading types of baijiu consumed by Chinese in 2023, by aroma
  • Premium Statistic Share of consumers bought baijiu online and offline in China 2023, by generation
  • Premium Statistic Most common places to buy baijiu in China 2022
  • Premium Statistic Leading decision-making factors in buying baijiu in China 2022
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