China has been the forerunner in e-commerce over the past decade, outpacing the United States by more than 486 billion dollars in revenue. Today, China has the largest digital buyer population in the world. In recent years, new features such as live streaming and rapid delivery have been integrated into China’s e-commerce landscape, further enhancing the customer experience.
E-commerce in China - statistics & facts
China has been the forerunner in e-commerce over the past decade, outpacing the United States by more than 486 billion dollars in revenue. Today, China has the largest digital buyer population in the world. In recent years, new features such as live streaming and rapid delivery have been integrated into China’s e-commerce landscape, further enhancing the customer experience.
Key insights
- Most penetrated e-commerce market worldwide
- China
Detailed statistics
Countries with the highest share of retail sales taking place online 2023
- China's e-commerce GMV
- 43.83tr CNY
Detailed statistics
E-commerce market GMV in China 2012-2022
- Number of e-commerce employees
- 69.37m
Detailed statistics
Number of employees in the e-commerce segment China 2014-2022
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Current statistics on this topic
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General overview
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General overview
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Global revenue of the e-commerce market 2023, by country
Global revenue of the e-commerce market 2023, by country
Revenue of e-commerce worldwide in 2023, by country (in billion U.S. dollars)
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E-commerce market GMV in China 2012-2022
E-commerce market GMV in China 2012-2022
Gross merchandise volume of China's e-commerce market from 2012 to 2022 (in trillion yuan)
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E-commerce share of retail sales in goods China 2014-2023
E-commerce share of retail sales in goods China 2014-2023
E-commerce share of total retail sales in consumer goods in China from 2014 to 2023
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Number of employees in the e-commerce segment China 2014-2022
Number of employees in the e-commerce segment China 2014-2022
Number of employees in the e-commerce segment in China from 2014 to 2022 (in millions)
B2B e-commerce
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- Premium Statistic Transaction value of B2B e-commerce in China 2012-2022
- Premium Statistic Annual change of transaction value of B2B e-commerce in China 2012-2022
- Premium Statistic Market size of B2B e-commerce in China 2018-2025
- Premium Statistic Market size of cross-border export B2B e-commerce in China 2018-2025
- Premium Statistic Online B2B transaction value of FMCG in China 2017-2022
B2B e-commerce
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Transaction value of B2B e-commerce in China 2012-2022
Transaction value of B2B e-commerce in China 2012-2022
Transaction value of B2B e-commerce in China from 2012 to 2022 (in trillion yuan)
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Annual change of transaction value of B2B e-commerce in China 2012-2022
Annual change of transaction value of B2B e-commerce in China 2012-2022
Annual growth in gross merchandise value of B2B e-commerce in China from 2012 to 2022
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Market size of B2B e-commerce in China 2018-2025
Market size of B2B e-commerce in China 2018-2025
Market size of domestic B2B (business-to-business) e-commerce in China from 2018 to 2022 with estimates until 2025 (in trillion yuan)
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Market size of cross-border export B2B e-commerce in China 2018-2025
Market size of cross-border export B2B e-commerce in China 2018-2025
Market size of cross-border export B2B e-commerce in China from 2018 to 2022 with forecasts until 2025 (in trillion yuan)
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Online B2B transaction value of FMCG in China 2017-2022
Online B2B transaction value of FMCG in China 2017-2022
Business-to-business (B2B) e-commerce trade value of fast-moving consumer goods in China from 2017 to 2022 (in billion yuan)
B2C and C2C e-commerce
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B2C and C2C e-commerce
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Share of China's online retail sales 2023, by type
Share of China's online retail sales 2023, by type
Distribution of online retail transaction value in China in 2023, by e-commerce type
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Online shopping market retail sales volume in China 2015-2023
Online shopping market retail sales volume in China 2015-2023
Retail sales volume of China's online shopping market from 2015 to 2023 (in trillion yuan)
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Online retail sales value in China 2022, by region
Online retail sales value in China 2022, by region
Total online retail sales value in China in 2022, by region (in billion yuan)
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Breakdown of China's online retail sales 2023, by category
Breakdown of China's online retail sales 2023, by category
Breakdown of online retail sales revenue in China in 2023, by category
Leading e-commerce enterprises
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Most valuable e-commerce companies in China 2022
Most valuable e-commerce companies in China 2022
Leading e-commerce companies in China as of 2022, based on market valuation (in billion yuan)
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YoY growth of retail e-commerce sales in China 2020-2024, by leading company
YoY growth of retail e-commerce sales in China 2020-2024, by leading company
Year-on-year growth of retail sales value of leading e-commerce companies in China from 2020 to 2022 with estimates until 2024
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Monthly active users of leading shopping apps in China 2023
Monthly active users of leading shopping apps in China 2023
Number of monthly active user number (MAU) of the leading shopping apps in China as of November 2023 (in millions)
Current trends in e-commerce
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- Premium Statistic Market size of social e-commerce industry China 2014-2022
- Premium Statistic Transaction value of second-hand e-commerce in China 2015-2022
- Premium Statistic Market size of O2O e-commerce China 2016-2023, by type
- Premium Statistic Market size of q-commerce China 2020-2030
- Premium Statistic Market value of live commerce in China 2019-2026
Current trends in e-commerce
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Market size of social e-commerce industry China 2014-2022
Market size of social e-commerce industry China 2014-2022
Gross merchandise value of social commerce market in China from 2014 to 2022 (in billion yuan)
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Transaction value of second-hand e-commerce in China 2015-2022
Transaction value of second-hand e-commerce in China 2015-2022
Gross merchandise value of online second hand retail in China from 2015 to 2022 (in billion yuan)
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Market size of O2O e-commerce China 2016-2023, by type
Market size of O2O e-commerce China 2016-2023, by type
Market size of online-to-offline e-commerce in China from 2016 to 2022, with a forecast for 2023, by type (in billion yuan)
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Market size of q-commerce China 2020-2030
Market size of q-commerce China 2020-2030
Market size of quick commerce in China from 2020 to 2022 with estimates until 2030 (in billion yuan)
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Market value of live commerce in China 2019-2026
Market value of live commerce in China 2019-2026
Market size of live streaming e-commerce in China from 2019 to 2023 with estimates until 2026 (in trillion yuan)
E-commerce consumer demographics
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- Premium Statistic Number of online shoppers in China 2013-2023
- Premium Statistic Number of China's mobile e-commerce users 2016-2023
- Premium Statistic Number of live streaming e-commerce users in China 2020-2023
- Premium Statistic Penetration rate of online shopping in China 2013-2023
- Premium Statistic Major mobile shopping apps among female users China 2023, by MAU
- Premium Statistic Share of men among mobile shopping app users China 2023, by app
- Premium Statistic Age distribution of new consumers on Singles' Day sales in China 2023, by platform
E-commerce consumer demographics
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Number of online shoppers in China 2013-2023
Number of online shoppers in China 2013-2023
Number of online shoppers in China from 2013 to 2023 (in millions)
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Number of China's mobile e-commerce users 2016-2023
Number of China's mobile e-commerce users 2016-2023
Number of mobile e-commerce users in China from 2016 to 2021 with estimates until 2023 (in millions)
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Number of live streaming e-commerce users in China 2020-2023
Number of live streaming e-commerce users in China 2020-2023
Number of live-commerce service users in China from June 2020 to December 2023 (in millions)
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Penetration rate of online shopping in China 2013-2023
Penetration rate of online shopping in China 2013-2023
Penetration rate of online shopping in China from 2013 to 2023
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Major mobile shopping apps among female users China 2023, by MAU
Major mobile shopping apps among female users China 2023, by MAU
Major mobile shopping apps among female users in China as of January 2023, by monthly active users (MAU) (in millions)
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Share of men among mobile shopping app users China 2023, by app
Share of men among mobile shopping app users China 2023, by app
Share of men among the users of mobile shopping apps in China as of April 2023, by app
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Age distribution of new consumers on Singles' Day sales in China 2023, by platform
Age distribution of new consumers on Singles' Day sales in China 2023, by platform
Age breakdown of newly-added users on Singles' Day in China as of November 2023, by e-commerce platform
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