Digital advertising in South Korea - statistics & facts

Internet advertising revenue in South Korea 2014-2024

Internet advertising revenue in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)

Online advertising revenue in South Korea 2021, by format

Revenue from online advertising in South Korea in 2021, by format (in trillion South Korean won)

Online advertising expenditure in South Korea 2014-2024

Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)

Online advertising spending growth in South Korea 2019-2024, by medium

Change in online advertising spending in South Korea from 2019 to 2022 with forecasts up to 2024, by medium

Distribution of sources used to find new brands in South Korea Q3 2023, by type

Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source

Attitudes towards online advertising in South Korea 2023

Attitudes towards online advertising in South Korea as of December 2023

Expenditure on mobile advertising in South Korea 2015-2024

Spending on mobile advertisements in South Korea from 2015 to 2022 with forecasts up to 2024 (in trillion South Korean won)

Spending on mobile advertisements South Korea 2015-2023, by ad type

Spending on mobile advertising in South Korea from 2015 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won)

South Korea: mobile ad revenue format shares 2017-2024

Distribution of mobile advertising revenue in South Korea from 2017 to 2022 with forecasts up to 2024, by format

Ratio of unique to total mobile ad spending South Korea 2023

Ratio of unique to total mobile advertising spending in South Korea as of October 2023, by industry (in billion South Korean won)

Spending on PC advertisements South Korea 2014-2023

Spending on PC advertising in South Korea from 2014 to 2021 with forecast up to 2023 (in trillion South Korean won)

Spending on PC advertisements South Korea 2014-2023, by ad type

Spending on PC advertising in South Korea from 2014 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won)

Display ad value on leading platforms South Korea Q3 2023

Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in billion South Korean won)

Display ad amount on leading platforms South Korea Q3 2023

Number of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in 1,000s)

Display ad value on Naver in South Korea Q3 2023, by industry

Value of digital display advertisements on search engine Naver in South Korea in 3rd quarter of 2023, by industry sector (in million South Korean won)

Display ad value on Daum in South Korea Q3 2023, by industry

Value of digital display advertisements on web portal Daum in South Korea in 3rd quarter of 2023, by industry sector (in million South Korean won)

Monthly spending on online video advertisements South Korea 2020-2023

Monthly market size of the online video advertising industry in South Korea from January 2020 to September 2023 (in billion South Korean won)

Main media platforms for online video ads South Korea 2023, by advertising costs

Leading media platforms for online video advertising in South Korea as of October 2023, by advertising expenses (in billion South Korean won)

Online video ad expenditure on YouTube South Korea 2021-2023

Spending on online video advertising on YouTube in South Korea from January 2021 to October 2023 (in billion South Korean won)

Online video ad expenditure on Instagram South Korea 2021-2023

Spending on online video advertising on Instagram in South Korea from January 2021 to October 2023 (in billion South Korean won)

Online video ad expenditure on Facebook South Korea 2021-2023

Spending on online video advertising on Facebook in South Korea from January 2021 to October 2023 (in billion South Korean won)

Social media platforms with most advertisements South Korea 2021

Social media platforms perceived as having the most advertisements in South Korea in 2021

Thoughts on trustworthiness of social media ads South Korea 2022, by platform

Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform

Amount of hidden ads on social media South Korea 2021, by social media platform

Number of hidden ads in social media posts in South Korea from April to December 2021, by social media platform

Types of hidden ads on social media South Korea 2021

Distribution of types of hidden advertisement violations in social media posts in South Korea from April to December 2021

Types of product or service featured in hidden ads on social media South Korea 2021

Distribution of products or services in hidden ads in social media posts in South Korea from April to December 2021