Global spending on enterprise software has increased by over 100 billion dollars in the past few years and forecasts suggest that this growth will only continue in the near future. With its popular SAP S/4HANA suite currently amassing around 12,000 subscribers, SAP is well positioned for success within a rapidly growing market. In addition to its strength in the enterprise resource planning software market, SAP has also built strong positions within many parallel software markets such as supply chain management, customer relationship management, and human capital management. One byproduct of these various enterprise-level software packages is a massive amount of business data. Through the combination of this data and analytics software, companies can further their understand of the impacts of business strategies both within their organization and among their customers. Conveniently, SAP also has a strong position in the big data and analytics market, thereby bundling a massive range of business tools underneath its banner and providing customers with solutions for nearly every stage of business development.
The combination of this strong base of software offerings along with the company’s investment into cloud computing bodes well for its continued success. SAP is among the world’s largest owners of cloud computing patents among the likes of HP and Amazon, and brings in billions of dollars per year from its cloud computing products. As features such as data-based analytics and platform scalability grow from useful tools into necessary qualities for business growth and competition, the offerings of companies like SAP should only grow in demand.